Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.
A launch pad website is utilized as a starting point with the intention of continuously evolving based on user feedback and data. User data that can help inform decisions include analytics, user testing, and customer survey responses and other data that reflect user engagement.
Many businesses who offer individual training or classes are missing out on an opportunity to reach a much larger audience. Online training can be a great low-cost introductory option, supplement to your in-person training, source for lead generation, or as a complete replacement for your current in-person training.
A website can be a powerful marketing tool for realtors. Not only are they a great resource for potential clients to learn more about you and your team, but they can also be a great source of generating leads from people searching for property listings in your area. The following are a list of strategies that can be used for any realtor’s website to help it appear in searches so that it can go to work for you to generate leads.
A website audit is a full analysis of the many factors that can determine its visibility in search engines, usability, and effectiveness. In this article, we provide a comprehensive list of what to look for in your website to determine if it is created to have the best possible results for your marketing and branding efforts.
You may be familiar with the term “web accessibility”, however, have you looked at your own website to see if it meets all the criteria? The following is a basic overview of why and how to improve your website's accessibility.
A charitable organization has the potential to benefit greatly from enhancing their online presence. When looking at the main goals of a charity website, they can generally be boiled down to 1. encouraging visitors to get involved and 2. encouraging visitors to donate. However, if someone is unfamiliar with your organization, it is important that you give them the necessary information and motivation to want to become involved with or donate to your cause. The following suggestions can help improve the opportunity that your website provides to promote your cause and reach your goals.
Question: Who is the best salesperson at your company? Hint: They are always exactly where your customers are. They present a perfectly crafted message every time that is perfectly in line with the way your customers think and feel. They are available to answer your customer’s questions 24/7. They can tell great stories that are engaging and informative.
Your website is more than just a way for you to add your contact information and list of services to the giant mass of content that is the internet. It is a way to convert visitors to customers. It is a way to show the world your personality, your mission, and your story.