How to continuously improve the effectiveness of your website

2020-08-04T16:21:56-04:00August 4th, 2020|

Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.

Save time and money on your website redesign by starting with a “launch pad website”

2020-07-30T17:28:53-04:00July 30th, 2020|

A launch pad website is utilized as a starting point with the intention of continuously evolving based on user feedback and data. User data that can help inform decisions include analytics, user testing, and customer survey responses and other data that reflect user engagement.

A guide for generating leads with your real estate website

2020-05-08T10:18:27-04:00December 1st, 2019|

A website can be a powerful marketing tool for realtors. Not only are they a great resource for potential clients to learn more about you and your team, but they can also be a great source of generating leads from people searching for property listings in your area. The following are a list of strategies that can be used for any realtor’s website to help it appear in searches so that it can go to work for you to generate leads.

How to Audit Your Website for Improved SEO, Usability and Conversions

2020-05-06T19:49:15-04:00March 11th, 2019|

A website audit is a full analysis of the many factors that can determine its visibility in search engines, usability, and effectiveness. In this article, we provide a comprehensive list of what to look for in your website to determine if it is created to have the best possible results for your marketing and branding efforts.

Tips for creating a more effective website for a charity organization

2019-01-17T19:05:46-05:00January 17th, 2019|

A charitable organization has the potential to benefit greatly from enhancing their online presence. When looking at the main goals of a charity website, they can generally be boiled down to 1. encouraging visitors to get involved and 2. encouraging visitors to donate. However, if someone is unfamiliar with your organization, it is important that you give them the necessary information and motivation to want to become involved with or donate to your cause. The following suggestions can help improve the opportunity that your website provides to promote your cause and reach your goals.

You may be overlooking your company’s best salesperson

2018-06-06T21:35:05-04:00June 6th, 2018|

Question: Who is the best salesperson at your company? Hint: They are always exactly where your customers are. They present a perfectly crafted message every time that is perfectly in line with the way your customers think and feel. They are available to answer your customer’s questions 24/7. They can tell great stories that are engaging and informative.