How to use your website to increase trust with your customers

2021-12-23T11:27:09-05:00December 22nd, 2021|

One of the most important goals for marketing your business is to earn trust with your customers. Before any of your potential customers choose a company, they will likely either research several options online, or seek a referral from a trusted source. When they do this, you want to make sure that you are doing everything you can to be at the top of the list.

Storybrand – using the hero’s journey to create a more compelling website

2021-12-27T16:50:20-05:00July 29th, 2021|

A struggle new businesses often face when creating a new website or redesigning an old one is that they have a lot to say about what they do, their services, their team, and their mission but no real structure to organize it in. Storybrand provides a framework to break down different elements of your messaging into a clear and easy to digest story arc that is both compelling and effective.

Getting to know your customers with a customer persona questionnaire

2021-12-24T15:13:10-05:00June 4th, 2021|

The most effective strategy for improving the effectiveness of your website and overall marketing is to develop a detailed customer persona. The following is a list of questions that you can ask you customers in order to develop a customer persona to better inform your brand and marketing strategies.

So you have a new WordPress website… now what?

2022-11-07T13:05:15-05:00May 15th, 2021|

The moment has finally arrived. You have been working on creating your new website for months - you have a well crafted story, great messaging and a great design that fits your brand and stands out from your competitors. Now what? This article is dedicated to delivering tips and other useful information to make sure you get a greater return on website investment.

How to continuously improve the effectiveness of your website

2020-08-04T16:21:56-04:00August 4th, 2020|

Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.

Save time and money on your website redesign by starting with a “launch pad website”

2020-07-30T17:28:53-04:00July 30th, 2020|

A launch pad website is utilized as a starting point with the intention of continuously evolving based on user feedback and data. User data that can help inform decisions include analytics, user testing, and customer survey responses and other data that reflect user engagement.

A guide for generating leads with your real estate website

2020-05-08T10:18:27-04:00December 1st, 2019|

A website can be a powerful marketing tool for realtors. Not only are they a great resource for potential clients to learn more about you and your team, but they can also be a great source of generating leads from people searching for property listings in your area. The following are a list of strategies that can be used for any realtor’s website to help it appear in searches so that it can go to work for you to generate leads.

How to Audit Your Website for Improved SEO, Usability and Conversions

2020-05-06T19:49:15-04:00March 11th, 2019|

A website audit is a full analysis of the many factors that can determine its visibility in search engines, usability, and effectiveness. In this article, we provide a comprehensive list of what to look for in your website to determine if it is created to have the best possible results for your marketing and branding efforts.