One of the most important goals for marketing your business is to earn trust with your customers. Before any of your potential customers choose a company, they will likely either research several options online, or seek a referral from a trusted source. When they do this, you want to make sure that you are doing everything you can to be at the top of the list.
The most effective strategy for improving the effectiveness of your website and overall marketing is to develop a detailed customer persona. The following is a list of questions that you can ask you customers in order to develop a customer persona to better inform your brand and marketing strategies.
The moment has finally arrived. You have been working on creating your new website for months - you have a well crafted story, great messaging and a great design that fits your brand and stands out from your competitors. Now what? This article is dedicated to delivering tips and other useful information to make sure you get a greater return on website investment.
The following is a breakdown of a recent marketing campaign I saw that I consider to be have utilized a very effective strategy. The strategy is broken down into three phases: messaging, marketing funnel, brand design. For this article, I will focus on messaging.
A website can be a powerful marketing tool for realtors. Not only are they a great resource for potential clients to learn more about you and your team, but they can also be a great source of generating leads from people searching for property listings in your area. The following are a list of strategies that can be used for any realtor’s website to help it appear in searches so that it can go to work for you to generate leads.
As a marketing designer, I have been a part of implementing several types of digital marketing strategies for a variety of companies. As a consumer, I consider myself as someone who can be difficult to market to as I tend to avoid making any unnecessary purchases and can be very selective about the ones I do make. So, the products that I do end up purchasing must have done something right in order to get me to buy. The following are 3 case studies of products I have purchased recently and why I decided to purchase.
Content marketing takes an investment in time and resources, but any company can and should start using it right away. These are all outcomes any business should strive to achieve and the following three examples are currently demonstrating success at utilizing content marketing to its fullest potential.