How to use your website to increase trust with your customers

2022-12-13T14:32:30-05:00January 22nd, 2022|

One of the most important goals for marketing your business is to earn trust with your customers. Before any of your potential customers choose a company, they will likely either research several options online, or seek a referral from a trusted source. When they do this, you want to make sure that you are doing everything you can to be at the top of the list.

Getting to know your customers with a customer persona questionnaire

2021-12-24T15:13:10-05:00June 4th, 2021|

The most effective strategy for improving the effectiveness of your website and overall marketing is to develop a detailed customer persona. The following is a list of questions that you can ask you customers in order to develop a customer persona to better inform your brand and marketing strategies.

What is the value of a logo?

2019-07-07T12:56:09-04:00June 28th, 2019|

One of the first questions I am often asked when approached by a potential client about designing a logo is "How much does a logo cost?" To answer their question, I first provide a consultation during which I determine the value that they intend to receive from their logo design for their company and what is required in order to provide a design that is suitable to achieve that value.

5 ways to improve the consistency and effectiveness of your brand’s visual identity

2019-05-02T13:41:37-04:00April 11th, 2019|

A solid brand is an essential component to any business and can often be the deciding factor for whether your potential customers decide to do business with you or a competitor. Conducting a thorough examination of your brand’s visual elements and how they are being utilized should be conducted every few years in order to ensure they remain consistent and holistic.

6 steps to creating a successful logo design

2019-05-22T01:21:21-04:00June 17th, 2017|Tags: |

A good logo can help customers easily identify a brand and associate a product with a brand's identity. A good logo can be the basis for an entire corporate identity package, helping to unify 
a company's collateral, packaging, advertising and web presence. A good logo is crucial to the success of a company. The following are important steps to take when developing a new logo for 
a client.