One of the most important goals for marketing your business is to earn trust with your customers. Before any of your potential customers choose a company, they will likely either research several options online, or seek a referral from a trusted source. When they do this, you want to make sure that you are doing everything you can to be at the top of the list.
The most effective strategy for improving the effectiveness of your website and overall marketing is to develop a detailed customer persona. The following is a list of questions that you can ask you customers in order to develop a customer persona to better inform your brand and marketing strategies.
One of the first questions I am often asked when approached by a potential client about designing a logo is "How much does a logo cost?" To answer their question, I first provide a consultation during which I determine the value that they intend to receive from their logo design for their company and what is required in order to provide a design that is suitable to achieve that value.
You've hired a designer to create a logo for your company. Several weeks later, they return to you with a set of designs they've created for you to choose from. Now what? There are two ways to approach your decision, and depending on the designer's process, the decision can be made very difficult, or very simple.
A solid brand is an essential component to any business and can often be the deciding factor for whether your potential customers decide to do business with you or a competitor. Conducting a thorough examination of your brand’s visual elements and how they are being utilized should be conducted every few years in order to ensure they remain consistent and holistic.
A good logo can help customers easily identify a brand and associate a product with a brand's identity. A good logo can be the basis for an entire corporate identity package, helping to unify a company's collateral, packaging, advertising and web presence. A good logo is crucial to the success of a company. The following are important steps to take when developing a new logo for a client.