Building on my previous post, Storybrand – using the hero’s journey to create a more compelling website, the following are examples of how one industry — real estate — can utilize the various components of Storybrand to develop more compelling copywriting for their agency's website.

A struggle new businesses often face when creating a new website or redesigning an old one is that they have a lot to say about what they do, their services, their team, and their mission but no real structure to organize it in. Storybrand provides a framework to break down different elements of your messaging into a clear and easy to digest story arc that is both compelling and effective.

Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.