Blog2020-05-04T13:04:11-04:00

How to continuously improve the effectiveness of your website

August 4th, 2020|

Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.

Save time and money on your website redesign by starting with a “launch pad website”

July 30th, 2020|

A launch pad website is utilized as a starting point with the intention of continuously evolving based on user feedback and data. User data that can help inform decisions include analytics, user testing, and customer survey responses and other data that reflect user engagement.

A guide for generating leads with your real estate website

December 1st, 2019|

A website can be a powerful marketing tool for realtors. Not only are they a great resource for potential clients to learn more about you and your team, but they can also be a great source of generating leads from people searching for property listings in your area. The following are a list of strategies that can be used for any realtor’s website to help it appear in searches so that it can go to work for you to generate leads.

What is the value of a logo?

June 28th, 2019|

One of the first questions I am often asked when approached by a potential client about designing a logo is "How much does a logo cost?" To answer their question, I first provide a consultation during which I determine the value that they intend to receive from their logo design for their company and what is required in order to provide a design that is suitable to achieve that value.

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