Blog2020-05-04T13:04:11-04:00

Storybrand – using the hero’s journey to create a more compelling website

July 29th, 2021|

A struggle new businesses often face when creating a new website or redesigning an old one is that they have a lot to say about what they do, their services, their team, and their mission but no real structure to organize it in. Storybrand provides a framework to break down different elements of your messaging into a clear and easy to digest story arc that both is compelling and effective and is a very effective tool for helping to write an organize content for your website.

Getting to know your customers with a customer persona questionnaire

June 4th, 2021|

The most effective strategy for improving the effectiveness of your website and overall marketing is to develop a detailed customer persona. The following is a list of questions that you can ask you customers in order to develop a customer persona to better inform your brand and marketing strategies.

How to continuously improve the effectiveness of your website

August 4th, 2020|

Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.

Save time and money on your website redesign by starting with a “launch pad website”

July 30th, 2020|

A launch pad website is utilized as a starting point with the intention of continuously evolving based on user feedback and data. User data that can help inform decisions include analytics, user testing, and customer survey responses and other data that reflect user engagement.

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