How to use your website to increase trust with your customers
One of the most important goals for marketing your business is to earn trust with your customers. Before any of your potential customers choose a company, they will likely either research several options online, or seek a referral from a trusted source. When they do this, you want to make sure that you are doing everything you can to be at the top of the list.
Storybrand – using the hero’s journey to create a more compelling website
A struggle new businesses often face when creating a new website or redesigning an old one is that they have a lot to say about what they do, their services, their team, and their mission but no real structure to organize it in. Storybrand provides a framework to break down different elements of your messaging into a clear and easy to digest story arc that is both compelling and effective.
Getting to know your customers with a customer persona questionnaire
The most effective strategy for improving the effectiveness of your website and overall marketing is to develop a detailed customer persona. The following is a list of questions that you can ask you customers in order to develop a customer persona to better inform your brand and marketing strategies.
Dissecting an effective online marketing strategy for a small business
The following is a breakdown of a recent marketing campaign I saw that I consider to be have utilized a very effective strategy. The strategy is broken down into three phases: messaging, marketing funnel, brand design. For this article, I will focus on messaging.
How to continuously improve the effectiveness of your website
Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.
Save time and money on your website redesign by starting with a “launch pad website”
A launch pad website is utilized as a starting point with the intention of continuously evolving based on user feedback and data. User data that can help inform decisions include analytics, user testing, and customer survey responses and other data that reflect user engagement.
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