What is Technical SEO and how does it help your website get found on Google?
Over years of use, a website can undergo changes or additions and it’s important to revisit the technical SEO on a website to see what areas could be improved. Like a Spring cleaning, a technical SEO audit and repairs can be beneficial to keeping your website optimized and performing at its best so that it can be discovered by your customers through search engines. The following are the most important areas of your website to inspect from the standpoint of technical SEO.
So you have a new WordPress website… now what?
The moment has finally arrived. You have been working on creating your new website for months - you have a well crafted story, great messaging and a great design that fits your brand and stands out from your competitors. Now what? This article is dedicated to delivering tips and other useful information to make sure you get a greater return on website investment.
Storybrand website examples to inspire your real estate website design
Building on my previous post, Storybrand – using the hero’s journey to create a more compelling website, the following are examples of how one industry — real estate — can utilize the various components of Storybrand to develop more compelling copywriting for their agency's website.
How to use your website to increase trust with your customers
One of the most important goals for marketing your business is to earn trust with your customers. Before any of your potential customers choose a company, they will likely either research several options online, or seek a referral from a trusted source. When they do this, you want to make sure that you are doing everything you can to be at the top of the list.
Storybrand – using the hero’s journey to create a more compelling website
A struggle new businesses often face when creating a new website or redesigning an old one is that they have a lot to say about what they do, their services, their team, and their mission but no real structure to organize it in. Storybrand provides a framework to break down different elements of your messaging into a clear and easy to digest story arc that is both compelling and effective.
Getting to know your customers with a customer persona questionnaire
The most effective strategy for improving the effectiveness of your website and overall marketing is to develop a detailed customer persona. The following is a list of questions that you can ask you customers in order to develop a customer persona to better inform your brand and marketing strategies.