A guide to transitioning your training to online
Many businesses who offer individual training or classes are missing out on an opportunity to reach a much larger audience. Online training can be a great low-cost introductory option, supplement to your in-person training, source for lead generation, or as a complete replacement for your current in-person training.
A guide for generating leads with your real estate website
A website can be a powerful marketing tool for realtors. Not only are they a great resource for potential clients to learn more about you and your team, but they can also be a great source of generating leads from people searching for property listings in your area. The following are a list of strategies that can be used for any realtor’s website to help it appear in searches so that it can go to work for you to generate leads.
How to combine print and digital marketing for a powerful impact
Tying your print marketing pieces to your social media channels, website and landing pages provides not only makes a powerful impact that engages your potential customers, but also provides the opportunity to use analytics just as you can with your online ad campaigns.
What is the value of a logo?
One of the first questions I am often asked when approached by a potential client about designing a logo is "How much does a logo cost?" To answer their question, I first provide a consultation during which I determine the value that they intend to receive from their logo design for their company and what is required in order to provide a design that is suitable to achieve that value.
How to design the right logo for your company
You've hired a designer to create a logo for your company. Several weeks later, they return to you with a set of designs they've created for you to choose from. Now what? There are two ways to approach your decision, and depending on the designer's process, the decision can be made very difficult, or very simple.
5 ways to improve the consistency and effectiveness of your brand’s visual identity
A solid brand is an essential component to any business and can often be the deciding factor for whether your potential customers decide to do business with you or a competitor. Conducting a thorough examination of your brand’s visual elements and how they are being utilized should be conducted every few years in order to ensure they remain consistent and holistic.
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