Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.

A launch pad website is utilized as a starting point with the intention of continuously evolving based on user feedback and data. User data that can help inform decisions include analytics, user testing, and customer survey responses and other data that reflect user engagement.

Many businesses who offer individual training or classes are missing out on an opportunity to reach a much larger audience. Online training can be a great low-cost introductory option, supplement to your in-person training, source for lead generation, or as a complete replacement for your current in-person training.