Tips for creating a more effective website for a charity organization
A charitable organization has the potential to benefit greatly from enhancing their online presence. When looking at the main goals of a charity website, they can generally be boiled down to 1. encouraging visitors to get involved and 2. encouraging visitors to donate. However, if someone is unfamiliar with your organization, it is important that you give them the necessary information and motivation to want to become involved with or donate to your cause. The following suggestions can help improve the opportunity that your website provides to promote your cause and reach your goals.
3 examples of digital marketing strategies that may land your next customer
As a marketing designer, I have been a part of implementing several types of digital marketing strategies for a variety of companies. As a consumer, I consider myself as someone who can be difficult to market to as I tend to avoid making any unnecessary purchases and can be very selective about the ones I do make. So, the products that I do end up purchasing must have done something right in order to get me to buy. The following are 3 case studies of products I have purchased recently and why I decided to purchase.
You may be overlooking your company’s best salesperson
Question: Who is the best salesperson at your company? Hint: They are always exactly where your customers are. They present a perfectly crafted message every time that is perfectly in line with the way your customers think and feel. They are available to answer your customer’s questions 24/7. They can tell great stories that are engaging and informative.
What are you really getting from 99Designs?
On the surface, 99 Designs and similar design contest platforms seems like a great idea. In reality it is a less than ideal solution for businesses hoping to receive design services that provide any true return on their investment.
3 companies that are doing great at content marketing
Content marketing takes an investment in time and resources, but any company can and should start using it right away. These are all outcomes any business should strive to achieve and the following three examples are currently demonstrating success at utilizing content marketing to its fullest potential.
How to get your first sale on Shopify
Starting a business is always the fun part: Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off. But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s biggest hurdle on the road to success.