Melin Tool Company

Website and custom catalog design and development for high quality end mill and cutting tool manufacturer.

Design Brief

Melin Tool Company is a manufacturer of high-quality end mills and other cutting tools. They were looking for an updated website design that provided improved usability as well as search and catalog management capabilities. Their current website’s informational and marketing pages were analyzed, reorganized and redesigned for a more optimal user experience. They also wanted to replace their current online catalog with a new, more advanced search application. Rather than utilizing several disparate forms for finding parts, this new application provided a faceted product search in which the user can combine many filters to narrow their results.


We designed and developed a custom website that will achieve the following objectives:

  • Provide a user-friendly experience to allow visitors to easily navigate the website and find relevant information
  • Integrate a custom website calalog management and search application, built to Melin Tool Company’s exact specifications, so that users can more effectively search the catalog to find product information for ordering
  • Answer common questions searched for by potential new or existing customers
  • Utilize responsive design to ensure an optimal user experience on both desktop and mobile devices
  • Utilize WordPress as a content management system for creating and managing website marketing and informational content
  • Track analytics such as page views to measure each page’s success in attracting visitors through search engines
Melin Tool website design
Melin Tool website catalog design