Logo and WordPress website design for NorthEast Ohio Venture Capital Firm
Interstate Fusion Ventures is a venture capital firm that invests in top-tier startups who benefit from their NorthEast Ohio and coastal relationships. The founder wanted a website redesign that better appealed to the company’s target portfolio companies as well as potential investors. He also wanted help with further developing the copywriting and brand design to better differentiate their investment firm from their competitors. Their previous site was built with WordPress, and they wanted to continue utilizing the platform to provide them with ease of customization and availability of features as their website evolves.
Prior to beginning both the logo and website redesign, I provided the client with questionnaires in order to help determine the most effective design, content and user experience for their specific target audience. I then created a unique logo and website design that helped to set their venture capital firm apart from their competitors and appeal to their specific target audience. To ensure that the website continues to maintain brand consistency, I created a website design guidelines document that provided information for keeping consistent design and content across all current and new pages.
The website utilizes WordPress and the Divi theme and page builder for faster development and easier ongoing updates to page content. Additional plugin installation and hosting configuration for each website was installed in order to include additional features to improve security, speed and optimization, SEO, analytics, and email delivery from forms.
Finally, I provided training on how to edit website content, create blog posts, and manage features on the website as well as an ongoing maintenance and support plan for continued updates and monitoring of the website.