Research begins by assessing the nature and identity of your business and its culture in order to develop a thorough design brief with which to base the proposed concept designs on.
2. Concept Development
Applying the information gathered in the research stage, we will concept a variety of different design approaches for initial evaluation, review, and discussion.
From those design concepts, we will present a selection of 3 which have the potential to be the most successful. Your logos will also be presented to you in mockup form (ex: on a business card, signage, etc). This will give you a better sense of what the logo will look like in real life application, or as part of a cohesive brand.
4. Review and Iteration
From this selection, one design can then be approved “as is” to move forward with a final design, or suggestions can be made about some specific changes to a design (i.e. color changes, type treatment) for a final design, or combine elements of the concept designs to move toward a final design. If none of the concept designs are acceptable, these concepts can be used as a springboard to providing specific guidance for creating a final logo design. We will then create a single concept design that reflects the provided descriptions and direction.
5. Deliverables (during design process):
- Logo design questionnaire
- Logo design brief (summary of company and target customer, list of design objectives and proposed solution)
- Descriptive brand terms worksheet
- Mind map worksheet
- Logo design research and inspiration
- Logo design sketches
- 3 concepts presented in color and black/white and product mockups
6. Deliverables (after design is completed):
- Logo files for print and web
- Logo design guide/specs