Raichilson Medicare Advisory Website
WordPress website design for Medicare consultant.
Design Brief
Raichilson Medicare Advisory offers consulting for people 65 and older who are navigating the complex system of registering for Medicare for the first time. A website was needed to serve as an online brochure to promote the services provided as well as a landing page to use with targeted social media ad campaigns. It will also serve as a content marketing platform to publish content such as articles and videos that position the owner of the company as a though-leader within his industry.
Storybrand
The Storybrand formula was utilized for developing the structure of the website copy in order to better clarify their messaging and appeal to the needs of the target audience.
Introduce the target audience’s main problem and then position Raichilson Medicare Advisory as their trusted guide.
Introduce the benefits of working with a Medicare advisor.
Describe the solutions offered.
Outline a simple step-by-step process for working with a Medicare advisor.
