Project Description

RooSense Website

WordPress website design for wearable device to track and analyze an athlete’s hydration


Design Brief

Roosense invented a wearable device that helps athletes track and analyze their sweat in real-time so that they know exactly what, when and how much to hydrate for optimal performance. The owner and inventor wanted a website redesign that better appealed to the company’s target customer as well as potential investors. She also wanted help with further developing the copywriting and brand design to better differentiate their product from their competitors. Their previous site was built on Wix, so they also wanted a different platform that allowed for greater customization and features as their website evolves.


Prior to beginning the redesign, I provided the client with  worksheets for developing customer personas in order to help determine the most effective design, content and user experience for their specific target audience. I then created a unique design that helped to set their business apart from their competitors and appeal to their specific target audience. To ensure that the website continues to maintain brand consistency, I created a website design guidelines document that provided information for keeping consistent design and content across all current and new pages.

The website utilizes WordPress and the Divi theme and page builder for faster development and easier ongoing updates to page content. Additional plugin installation and hosting configuration for each website was installed in order to include additional features to improve security, speed and optimization,  SEO, analytics, and email delivery from forms.

Finally, I provided training on how to edit website content, create blog posts, and manage features on the website as well as an ongoing maintenance and support plan for continued updates and monitoring of the website.